For its 36th edition the America’s Cup, the oldest trophy in international sport, welcomed presenting sponsor Prada, which created the latest version of the trophy Prada Cup for this special occasion. The stunning Prada Cup silver trophy was created by Marc and handcrafted to his specification by Florentine silversmiths. It is housed in a luxurious leather trunk designed and handcrafted by Prada.”

“This is one of the most dynamic events in the world, and my initial thoughts about the trophy were to create an object that wasn’t static, which had a sense of movement, which reflected the technology. They’re no longer boats really - they are kind of flying objects…I thought wow, wouldn’t it be interesting to think of a trophy that flies in the same way that these vessels do.”

Our vision is to create a globally relevant business in outdoor drink and tableware by being the best at what we do.

A measure of our success is that we now export to over 30 countries and have a rapidly expanding on-line presence.

To be the best our quality must be the best and our costs must be competitive. We do this by making all our products in our own state-of-the art facility using automation and the Toyota Lean-production method. – we only market products that we make. 

To be the best our products must be fit-for consumers' intended purpose and be beautiful so they appeal to the heart and well as to the head. They must be as sustainable as possible. Our focus is on our products and not the marketing. "Build a better mouse-trap and the world will beat a path to your door" (Ralph Waldo Emerson).

To be the best we must innovate daily in everything we do and be a leader - not a follower.

To be the best our level of service must exceed expectations.

Lessons from the Covid-19

The Australian way is to come together during times of natural and economic crisis and to support each-other. We have witnessed a sharp increase in buy Australian sentiment and in sales. The same trend is evident in our export markets. A retail buyer commented "I am so glad we were able to support an Australian Made business".

The actions of China in spreading the virus and pressuring countries -particularly Australia - to conform to their views is rightly leading to a move away from Made-in-China.

Diversification of supply is now more important as supply chains have been disrupted worldwide and have left many retailers with empty shelves.

Palm Outdoor Australia's products are born of the spirit, the simple beauty and the toughness of the great outdoors. Our products are:

Beautiful

We aim to make our products beautiful to look at and to feel - to appeal to the heart. Our success can be measured by the winning of the prestigious Red Dot Award from Essen in Germany for our Marc Newson Drinkware and our Palm Non-slip Plates and Bowls and a Good Design Award from Chicago in the USA for our Caffe Cup.

Functional

We aim to make our products fit for their intended purpose - to appeal to the head.

- Many have our signature Non-slip Base

- Our Tumblers stack securely

- All have exceptional stability

Better for the environment

Our approach to minimizing our impact on the environment is by extending our products' life, so they do not need to be replaced and by making them from recyclable materials.

- All our products are reusable 

- Most are covered by our Forever Unbreakable Guarantee. They will outlast ceramic and melamine 

- All are 100% Recyclable

- All are BPA-free and Melamine-free

We aim to be at the forefront of sustainable developments and will introduce advances as they become available.

"Green-wash" solutions such a Bamboo and so-called compostable materials are avoided.

Australian Made, Australian Owned

All our products are made in our facility in Melbourne, Australia, which is certified to quality standard ISO 9001 and environment standard ISO 14001. You can trust that there is no substitution of inferior materials.

The era when consumer markets are dominated by large top-heavy marketing and retail companies is changing rapidly. Their aim has been to buy cheap and sell expensively. This has led to reductions in functionality, quality and product life - feeding the throw-away society.  More consumers are now looking for better quality and longer-life products that fit their lifestyle. 

Our structures are lean and our production automated. We can deliver a better product for the same price.

We continue to work hard to win the support of our customers the old fashioned way - through our products and service.

Sustainability is best achieved by

- Products lasting longer

- Products being 100% recyclable and not contaminating waste

- Products with lower energy from source to manufacture

Our approach is practical - no "greenwashing", no "virtue signalling"

Our premium products are Guaranteed to be Unbreakable Forever - demonstrating their long-life.

All our products are 100% recyclable.

Their beauty and functionality encourages use.

Our Caffe Cup replaces disposable coffee cups by enhancing the coffee experience

Our Non-slip dinnerware and new Kinder range replaces Melamine which is not recyclable, can break and chip, has higher embedded energy and contaminates recycling waste. IKEA has made a decision to phase out Melamine.

Our factory is certified to environment standard ISO14001 and produces with close to zero waste

Our commitment to sustainability is underlined by our industry-leading Forever Unbreakable Guarantee.

The way forward:

More long-life reusable products

More products that can be recycled

More use of recycled materials

No compostable products until they become feasible

Better labelling and better education of a product's environmental credentials

Both the Marc Newson Tritan Drinkware Collection and the Palm Non-slip Plate and Bowl Collection have won Red Dot Awards.

The Palm Caffe Cup won a Good Design Award from Chicago

Only products that set themselves apart through their excellent design receive these sought-after quality seals.

Patent on Butterfly Lid

Patent No.: US D843,167 S

Date 19/05/2019

The butterfly lid was developed to allow the free-flow of coffee and aroma - preserving the experience of an open cup. The usual sliders, buttons, flip flaps and spouts all constrict the flow and aroma and hot coffee is poured straight into your mouth. The butterfly lid allows the flow to be controlled by your lips, as you would when drinking from a cup.

Patent on Triple-Walled Cup with windows

Patent No.: US 10r30lrl0I B2 Date 28/05/2019

The triple-wall cup was developed to allow a window to be incorporated and to reduce the height of the cup by 30% compared to a double-wall cup. The advantages are that the coffee can be seen and the level judged, and the shorter height improves stability and allows fitment under an espresso or Nespresso machine.